TEXT THIS
Ogilvy Beijing 
The
ad, which was shown as a trailer to a feature film at the MCL Cinema in
Hong Kong, shows a point-of-view account of a person getting into their
car and setting off on a drive.
The movie theater was equipped with a location-based broadcaster that
could send a mass text to everyone in the room at once.
At the same time, a special short film aired before the feature showing
the ad.
The ad, which was shown as a trailer to a feature film at the MCL
Cinema in Hong Kong, shows a point-of-view account of a person getting
into their car and setting off on a drive.
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The movie theater was equipped with a location-based
broadcaster that
could send a mass text to everyone in the room at once.
At the same time, a special short film aired before the feature showing
the ad.
It was created by Ogilvy Beijing.
Heads up from Metza-Metzger -
Bravo
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Yikes. Drive the message home with a sledgehammer, why don't you?
ReplyDeleteGood thing I'm totally unpopular and nobody ever sends me a txt msg.
I discovered, when I started riding a bike again in 2012, after laying off since 1974, that texting is really, really hard while you are riding. Not so much reading, but typing...
ReplyDeletejd
so..... I am to gather that IF I would look at a txt while seated in *a building* [a movie-building] I would also be expected to do so *while driving*?
ReplyDeleteI think their logyk is not mine.
e~C
the fact that I had to watch an ad *before* watching an ad.... well....
jd, i just sent a text via siri. no typing needed. just a bluetooth earset, an iphone and a few commands to siri.
ReplyDeletemarcm
I think a new slasher movie with the sadistic, evil, other worldly but still sympathetic killer shooting people as they text and drive. I'd probably watch it ten times.
ReplyDelete