Wieden + Kennedy (agency) shook up the musty image of Col. Harland
Sanders in its first work for KFC back in May, with Hammond being
reverent and tongue-in-cheek—as the chicken chain's founder. But now,
the campaign gets even more ambitious in its oddness, and stakes much
more meta territory, by replacing Hammond with Norm Macdonald, who
claims in four new ads that Hammond was an imposter.
Check out the spots here, which sell the new $20 Family Fill
takes me pleasures wherever I can find them these days, and Norm
McDonald's Col. Sanders is
one. I rank Norm McDonald in the the top 5 ever SNL cast members.
Here's some reasons why. .
version of Weekend Update often included repeated references to prison
rape, crack whores and the Germans' love of Baywatch star David
Hasselhoff. Macdonald would occasionally deliver a piece of news, then
take out his personal compact tape recorder and leave a "note to self"
relevant to what he just discussed. He commonly used Frank Stallone as
a non sequitur punchline. Macdonald repeatedly ridiculed public figures
such as Marion Barry, Michael Jackson and O. J. Simpson. Throughout
Simpson's trial for murder, Macdonald constantly pilloried the former
football star, often heavily implying Simpson was guilty of the brutal
slaying of his wifeNicole and her friend Ronald Goldman. In the
broadcast following Simpson's acquittal, Macdonald opened Weekend
Update by saying: "Well, it is finally official: murder is legal in the
state of California."
During the February 24, 1996, episode, Macdonald made a controversial
joke about the sentencing of John Lotter, one of the two men who
committed the notorious murder of Brandon Teena: "In Falls City,
Nebraska, John Lotter has been sentenced to death for attempting to
kill three people in what prosecutors called a plot to silence a
cross-dressing female who had accused him of rape. Now this might
strike some viewers as harsh, but I believe everyone involved in this
story 'deserved to die'."
After the announcement that Michael Jackson and Lisa Marie Presley
planned to divorce, Macdonald joked about their irreconcilable
differences on Weekend Update: "She's more of a stay-at-home type, and
he's more of a homosexual pedophile." He followed this up a few
episodes later with a report about the singer's collapse and
hospitalization. Referring to a report of how Jackson had decorated his
hospital room with giant photographs of Shirley Temple, Macdonald
remarked that viewers should not get the wrong idea, adding, "Michael
Jackson is a homosexual pedophile." The joke elicited audible gasps
from some audience members. He responded to this by saying, "What? He
is a homosexual pedophile."
Macdonald's time with Saturday Night Live effectively ended in late
1997, when he was fired from the Weekend Update segment upon the
insistence of NBC West Coast Executive Don Ohlmeyer, who pressured the
producers to remove him, explaining that Macdonald was "not funny."
Some believe that Don Ohlmeyer's friendship with O.J. Simpson — a
celebrity whom Macdonald often antagonized on the show — may have
fueled Ohlmeyer's decision ... (WIKI)