Life-Lock

Oh-oh

“  Filed in United States District Court for the District of Arizona, the suit seeks to recover money consumers paid to LifeLock. LifeLock, headquartered in Tempe, Arizona, uses aggressive advertising to entice consumers to sign up for its $10-a-month service which it describes as "proactive identity theft protection, offer[ing] a proven solution that prevents your identity from being stolen before it happens." Its advertisements prominently feature a supposed $1 million guarantee. In one commercial, Todd Davis, a founder and CEO of LifeLock, announces to a crowd of individuals, "If anything happens for any reason while you're a client of LifeLock, we will cover all losses and all expenses up to one million dollars." On its Web site, LifeLock makes similar statements, claiming that it will "do whatever it takes" to restore a member's good name. According to the complaint, the fine print says otherwise: ... ” We are listening to tort lawyers here (Hagens Berman Sobol Shapiro), the lowest life form on the planet, so we'll see. Etc.