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Jeffrey
Wegesin is a furniture maker. His most popular creation is a curvaceous
side table, and even though he has sold only two copies of it, he has
already turned a profit. He did it without so much as setting foot in a
wood shop. And he is not alone. Wegesin is one of 5,000 merchants who
have established accounts with Ponoko, a year-old on-demand
manufacturing service in New Zealand. Designers upload their blueprints
to Ponoko's servers; when a customer places an order, Ponoko's laser
cutters automatically trim wood and plastic to create the product on
the spot. Wegesin, a Web designer, sells the tables through the site
for $250, not including shipping. He then pays Ponoko $124 for each
table to cover the cost of materials and cutting fees. The $252 he's
brought in so far may not be much, but because he incurred no up-front
costs it comes as pure profit.
Welcome to the age of the instapreneur. With nothing more than a
design, amateurs can manufacture jewelry, robots, T-shirts, furniture —
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