Wednesday, March 26, 2008

Saving the world, carrot by carrot

Carrotmob Launch

Teacher
Billy, How much is 6+3?
Billy
11?
Teacher
Very good Billy!  You get a gold star.

Here's a bag Billy, go find some snipe.


Remember when progressive educators decided that a child's self-esteem trumped education?  It appears the produce from that lab experiment gone crazy are entering the real world.  They don't know that yet, however. 
Carrotmob organizes consumers to make purchases, rewarding companies who make environmentally friendly choices. This is our first campaign ever.

On Saturday, March 29th, at 1pm, come to K & D Market (on 16th St at Guerrero in San Francisco) and buy whatever you want. Buy a lot. We're going to be tracking everyone's purchases and then calculating how much revenue we brought to the store. K & D has committed to spending 22% of all the revenue we bring in on energy-saving measures identified by an SF Energy Watch audit, in order to make their store more environmentally friendly! This was the result of a bidding war, which they won, prevailing as the store most committed to environmental improvement among its competitors. You can buy all the things you usually buy, for the same price, but the more you spend during this event, the more money will go towards installing cutting-edge refrigeration and lighting equipment to help stop global warming. After we buy the place out, we're ...  Operation Carrotmob Launch!

1 comment:

Anonymous said...

Would be a lot simpler if carrotmob turned off their lights, hot water heaters, stoves and clothes dryers. Cheaper for them too.
Lt. Col. Gen. Tailgunner dick

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