On Monday, Newsweek unveils the most dramatic overhaul in its
history -- one that parent Washington Post Co. hopes will take it from
a money-losing position in the weekly-news category to a money-making
one in the thought-leader category.
It was a plan that was hatched by Newsweek CEO Tom Ascheim and sold to Newsweek Editor -- and recent Pulitzer Prize winner -- Jon Meacham.
You can't keep doing the same thing, given the economic realities," Meacham told Media Ink.
Newsweek hopes to double the price subscribers pay to about 80 cents a copy.
In addition to the lower circ, the mag's content will change, moving away from chasing breaking news stories.
The new Newsweek will have four main sections. Scope will replace
the old Periscope section, and The Take will feature all the magazine's
columnists.
Features will be long narratives, which Meacham is calling, "The
First Draft of History," and photo essays. The Culture will cover TV,
movies and books each week, but with fewer reviews.
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