12 Inches

Hey Sebelius Here's Yer BMI

Carl's Jr. tests a 12-incher

Here's USA Today's lede “ Which meal is the most outrageous? With health and dieting on people's minds more than ever, some fast-food chains continue to buck the trend and give consumers more meat, more calories and more fat than ever before. ” If it's "bucking the trend," as Bruce Horovitz quaintly puts "offering choices," then the test market will fail.  Won't it?  Wanna bet onwhether the public accepts this product?  “ By Bruce Horovitz, USA TODAY The fast-food world has proof positive that size matters: a foot-long cheeseburger. A cheeseburger sold as a foot-long sandwich, with three burgers and three cheese slices, is being tested at 50 Carl's Jr. restaurants in Southern California and 50 Hardee's units in Indiana. That's the same chain that introduced the world to the 1,400-calorie Monster Burger and the Monster Breakfast Sandwich, with 47 grams of fat. PHOTO GALLERY: More outrageous foods DEMAND: KFC keeps selling bunless, meaty Double Down The move comes at a time fast-food chains are focused on concocting more items intriguingly low in price but large in size. This summer, there's serious foot-long-on-the-cheap mania. The Carl's foot-long fetches $4 without lettuce and tomatoes, $4.50 with. ” Open wide Sebelius.