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The
New York Times has just pissed its neuroscientific pants in public and
is now running round the streets announcing the fact in an op-ed that
could as easily been titled ‘Smell my wee!’
The piece is written by Martin Lindström, famous for writing the
‘neuromarketing’ best-seller Buyology, but infamous for not making any
of his data or studies public.
In fact, despite constantly mentioning the astounding conclusions from
numerous brain imaging studies he was run, not one has appeared in the
scientific literature. [Full]
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I don't
have a clue what this is about, but I like the author's style (Ann
Coulter without her savoir-faire and benignancy?). Anyway,
it's a science thing, so I'll just pretend it's about global
warming. The Times hasn't printed a thing about AGW that passes
scientific muster either. I'll file it under Carbon
Offset Fun.
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