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While
the Polk study does say that hybrids not only attract new buyers to a
brand, it also may help to retain those customers, according to Polk
personnel interviewed by Automotive News.
While that may be true, it doesn't appear that they want a hybrid.
Which may be why the dual-drivetrain vehicles still account for less
than 3% of all U.S. auto sales last year — 2.4% last year, down from a
peak of 2.9% in 2008.
So, it would seem like hybrids are still more about mass marketing that
mass miles per gallon.
[JALOPNIK]
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