Fake Book Reviews

LIARS “ It turns out all those fake-sounding reviews on Amazon.com probably are as phony as an Obama auto- biography, or his Twitter following. The reason: there's a lot of money  in fake reviews.  Take the case of Todd Rutherford, for example. Rutherford used to write press release for authors hoping to get professional reviewers to read their books. Eventually, Rutherford realized he could cut out the middleman. So he started charging money to write reviews. He would charge $99 for one review, $499 for 20 and $999 for 50. He eventually published  (continued) Parts of this review may be faked.   ”