Bill
O’Reilly’s Fox News career now swims with the fishes.
The conventional wisdom is that after the NY Times exposed a history of
sexual harassment settlements, and two new accusers came forward,
advertisers “fled” the show, forcing the hand of News Corp and the
Murdochs.
That conventional wisdom is only partially correct — advertisers didn’t
flee, they were chased away by the same organized effort as was used
against Glenn Beck once upon a time, and Rush Limbaugh in 2012.
Longtime readers will recall my extensive and groundbreaking research
into the StopRush operation just after Limbaugh’s comments about Sandra
Fluke in 2012, for which he apologized.
I proved then that the operation — at least initially — was a Media
Matters astroturfed assault on Limbaugh’s advertiser base, based on a
pre-existing plan by Angelo Carusone, then Director of Online Strategy
for Media Matters (and now President). Supposedly independent groups
coordinated their efforts with Media Matters, and then tried to cover
it up.
My research led Limbaugh to activate his personal Twitter account to
spread the results of my research. It also earned me threats to
interfere in my employment, although those threats never materialized
as far as I know. I continued to follow the main group, as it targeted
advertisers and eventually imploded from infighting and infiltration.
The efforts largely failed at causing any meaningful damage to Limbaugh.
Nonetheless, a small cadre of operatives, who often used multiple proxy
accounts to multiply their effect, continued to plug away at harassing
Limbaugh advertisers over a variety of issues. That eventually led
Limbaugh, through a spokesman, to push back against the operatives,
Limbaugh outs #StopRush Twitter operatives.
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