Monday, August 27, 2012

Fake Book Reviews


LIARS







It turns out all those fake-sounding
reviews on Amazon.com probably
are as phony as an Obama auto-
biography, or his Twitter following.

The reason: there's a lot of money
 in fake reviews.  Take the case of
Todd Rutherford, for example.

Rutherford used to write press
release for authors hoping to get
professional reviewers to read their
books.

Eventually, Rutherford realized he

could cut out the middleman. So he
started charging money to write reviews. He would charge $99 for one review, $499 for 20 and $999 for 50. He eventually published  (continued)

Parts of this review may be faked.

 



4 comments:

Anonymous said...

I'm pretty sure that touting is the second oldest profession.

Casca

DougM said...

Fake, but accurate.
Wait, any chance this is where Reid got his info about Romney's tax returns?

Helly said...

Hilarious, Rodge. This man is a jobs czar.

Are you so easily swayed from the guiding principles of caveat emptor, laissez-faire, and libertarianism when a little stink rises? This is a wonderful example of natural selection: Survival of those with good taste.

The fun part of Amazon reviews is the facility to call BS on the phonies. Which I do routinely.

Rodger the Real King of France said...

I cast no judgement, just look for interesting stuff.

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