The story: Photographer Jill Greenberg is hired by the magazine The Atlantic
to take a portrait of Republican presidential candidate John McCain for
the magazine's October issue. "After getting that shot, Greenberg asked
McCain to 'please come over here' for one more set-up before the
15-minute shoot was over. There, she had a beauty dish with a modeling
light set up. 'That’s what he thought he was being lit by,' Greenberg
says. 'But that wasn’t firing.' What was firing was a strobe positioned
below him, which cast the horror movie shadows across his face and on
the wall right behind him. 'He had no idea he was being lit from
below,' Greenberg says. And his handlers didn’t seem to notice it
either. 'I guess they’re not very sophisticated,' she adds." (source; let's keep the "not very sophisticated" in mind!).
Needless to say, the results of that photo shoot are less than flattering for McCain (see the raw shot here). Greenberg then used her Photoshop skills to create imagery like this one, while "hoping to license that image to some other magazine" (ibid.). -- Jörg Colberg's weblog