Going, Going, GOOGLE

Previously How Facebook Can Put Google Out of Business

And that’s why I used to think that Google was unstoppable. Until I realized one very important thing: despite the fact that Google goes to great lengths to keep its index fresh by indexing pages that often change every hour, or even every few minutes, and despite its efforts at realtime search (including searching the Twitter firehose), its dominant dataset is dead, while the Web is—each day more so than the last—vibrantly and energetically alive. Indeed, Google’s revered and unparalleled dataset is increasingly dating itself as an ossified relic akin to the Dead Sea Scrolls—outshined by the freshness of the living, breathing organism that is the social Web. [Tech Crunch] Oh Lord.  I can see it coming.  Since Google's my landlord here on Blogspot, the first thing they'll do when their dance of death begins is make me start paying rent. And what choice will I have but pay it?  But that won't be enough to keep Google from going the way of AOL, so what happens next?  That's right.  Huffington Post will buy You Tube and Blogger, and I'll have to pay Arianna! Or go to Facebook.  Oh Geez.  I'm going to bed instead.